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10 May 2021
We’ve been working hard over the past 12 months to give your favourite supplements a well-deserved make-over! So now, not only do we look as good on the outside as we are on the inside, but most importantly we’re ditching the use of plastic containers for good!
By transitioning our friendly bacteria to greener packaging alternatives wherever possible this year, we’re reducing our impact on the environment without compromising the delicate nature of your high-quality supplements.
We know how much you value your health, as well as the health of the planet and we couldn’t agree more. That’s why we’ve made the huge commitment to move our capsule products into glass jars reducing the plastic in their packaging by a huge 96%, plus we’re using FSC-approved recyclable cartons across our entire product range. These changes mean that not only do we meet our ambitious sustainability targets for 2021, but you’re now able to make greener choices when it comes to your looking out for your family’s health too.
We’ve also recently launched new vegan Kids Gummies in completely plastic-free packaging! We’re proud to be the first brand to end the use of plastic pots for friendly bacteria gummies here in the UK. We’ve made this possible for our newest family favourite by making the inner pouch completely home-compostable, using renewable resources – a real first for friendly bacteria gummies!
With the environment at the forefront of our mind, we have decided to roll out these eco-conscious changes gradually to avoid any unnecessary waste. This means over the coming months you may receive a mixture of old and new packaging in your orders. We kindly ask that you bear with us whilst our team works on this, and we hope you agree when you finally do get to see our new packaging it’s been well worth the wait.
These are all great steps towards fulfilling our ambition to become a totally carbon neutral business. We know there is more work to do, but our tenacious team are constantly reviewing the packaging we use and looking for new technologies and materials that not only look after the health of the planet but protect the often delicate strains of friendly bacteria we use from harmful UVA rays, moisture and air.
Along with a more mindful approach to our world, we have a new look which we’re absolutely delighted to debut this year.
Working on a brand refresh during a pandemic has not been an easy challenge, but our brilliant team have made it their mission whilst working remotely to capture the essence of our loved and loyal customers with this clean, empowered and uplifting final design.
Speaking to hundreds of you, we also quickly learnt just how difficult choosing a friendly bacteria supplement can be, especially if you’re new to the world of live cultures. With this in mind, we’ve tried to make it as easy as possible for everyone to understand what our products do, how and when to take them, so that everyone can start their wellness journey with Optibac feeling great!
Whilst we’re always striving to learn and improve, our ultimate goal has been to assure our customers that we’re the best choice for you, your family and the world itself and we think 2021 marks the year we tick every single box. As a friendly bacteria brand that does things a little differently, we’re so excited for you to discover our supplements all over again this year.
We’d love to hear what you think so please feel free to get in touch.
Thank you in advance for your patience, and we hope you like our fresh new look as much as we do!
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