Sales & Training Representative

Job title

We are seeking experienced Sales & Training Representative for the Midlands. You are required to visit new and existing retail stockists as well as Health Care Practitioner’s (HCP’s), achieving sales by undertaking training and providing support. Ideally, you will be an experienced representative in this industry and have Diploma, Advanced Diploma or relevant Degree in nutrition/ nutritional therapy / naturopathy / complementary health and be able to clearly demonstrate the qualities necessary to make a first-class Sales & Training Representative. This position is full-time and permanent.

About Optibac

Optibac is the UK and Ireland’s most recommended* probiotics brand. Our vision is to ‘empower millions to make life changing health choices with probiotics’.

As scientists discover more about the important role of the gut in overall health and wellbeing, the global demand for probiotic supplements is increasing dramatically. It’s therefore a very exciting time to join our company, which has doubled in size over the past few years. We are the experts in friendly bacteria, specialising entirely in live cultures. Our supplement range contains some of the most researched strains in the world, developed in the world’s leading laboratories.

Rated ‘Excellent’ on the independent review platform Trustpilot, Optibac supplements are sold to health food stores and pharmacies across the UK and Ireland and exported to markets across Europe and Asia. We are a family-run, ethical, and inclusive business which employs over 70 people throughout the UK and Ireland.

We are proud to have been awarded the Queen’s Award for Enterprise in recognition of outstanding international growth over the past few years. We take great pride in being an ethical and socially conscious business and have raised over £525,450 for women’s rights charity Womankind Worldwide, through donations made from every pack sold of Optibac ‘For women’.

At Optibac, we feel that it’s very important to invest in our staff and ensure that they are empowered to promote our brand vision. Through continuous professional development and extensive training, we enable new team members to become experts on the gut microbiome and the use of probiotics.

If you would like to join the Optibac ‘family’ and think you can make a meaningful contribution to our unique and growing company, then read on to find out more about this role. We’re looking forward to hearing from you!

Job Role

  • Manage all designated retailer stockists on territory with an effective journey plan to ensure territory coverage is maximised
  • Visit existing and potential new retail stockists
  • Support staff training instore and remotely, using marketing assets where appropriate, in order to secure confident recommendation of Optibac
  • Support accounts by visiting to ensure our stockists have the correct distribution, shelves are representing our brand image well, to offer promotions and to oversee merchandising in order to maximise sales
  • Create new Opportunities via strong analysis of territory with our stockists to ensure we achieve secondary siting and new listings
  • Open new accounts, build key relationships across various levels and generate sales in both independent and regional accounts
  • Visit HCPs either in person or online, provide training to ensure recommendation
  • Work closely & collaboratively with our major distributors, partners, and their sales team
  • Efficiently manage own administration, a CRM system, and notes
  • Participate in trade and consumer shows
  • Regularly liaise with the UK Regional Sales Manager and other internal stakeholders
  • Plan, together with the UK Regional Sales Manager, and organise consumer and trade show
  • Participate, contribute and share best practice within team meetings
  • Manage free stock, marketing assets and any trade spend appropriately to drive the strongest commercial outcomes
  • Travel occasionally to the head office in Hampshire


  • Diploma, Advanced Diploma or relevant Degree in nutrition / nutritional therapy / naturopathy / complementary health / good knowledge in health and nutrition advantageous
  • Applicants for the Midlands must live close to the Midlands area
  • Applicants for London & South East must live in the South East of England
  • A full UK driving license and access to a reliable car for permitted business / employment use required
  • Commercial acumen


  • Previous sales experience advantageous
  • Experience in pharmaceutical sales desirable
  • Track record of sales success is essential (territory management preferred)
  • Experience of working in the natural products or Healthcare industry advantageous 
  • Experience of detailing to and training HCP’s is also advantageous


  • Professional personal presentation
  • Excellent communication skills with good capacity to tailor the delivery of technical information to different audiences
  • Proactive individual who thinks ‘outside of the box’
  • Strong organisational, collaboration and time management skills
  • Good understanding of Microsoft Office
  • Excellent relationship building skills with ability to gain customer loyalty from retail staff and HCP’s
  • Enthusiastic, positive, driven, hardworking, and self-motivated
  • Appreciation for the value of joining a growing family-ran business

Hours & Salary

  • Full time (40hr/week), permanent position, Monday to Friday with occasional weekend work
  • Competitive salary plus travel expenses covered

To Apply

Are you excited and inspired by the idea of representing Optibac either in the Midlands or London & South East of England? Then, we’d love to hear from you.

Please send a covering letter with references and CV to Sam at

The ideal candidate will carefully read the job description, and detail in a cover letter the knowledge, skills and experience which make them suitable for the role, along with their availability, notice period, preferred working hours, and salary expectations.

Applicants who do not include a comprehensive covering letter with their application will not be considered.

The interview process will consist of a telephone interview, initial interview, and second interview for final stage applicants. A short training session role play on one of our products will be required in the initial interview, details of which will be sent prior to the interview.

For further information about the company please browse the website, and for enquiries about the role contact Sam at

Deadline for applications is 28th February 2023. Applications received after this date may not be considered. Whilst we would like to respond to all the applicants, regrettably we are unable to do so due to the high volumes we receive. If you've not heard from us within 14 days, unfortunately on this occasion your application has been unsuccessful.