International Account Manager Asia - Export

Wren Laboratories Ltd, the company behind the UK’s most recommended range of friendly bacteria supplements; Optibac Probiotics, are searching for an experienced International Account Manager to help drive our fast-growing business.

Pioneers of the probiotics supplement category, Optibac Probiotics has long been championing the gut health revolution, tirelessly educating professionals and consumers alike on the benefits of friendly bacteria in maintaining overall health and wellbeing.

Distinguished and respected leaders in our home market, as well as recent winners of the renowned Queen’s Award for Enterprise for impressive international growth, the UK based Export team is charged with delivering long term, sustainable growth by expanding into new markets as well as leading our existing international distributors.

We are looking for an ambitious International Account Manager with experience in Asia to get behind our mission to help people feel their best and bring one of the most exciting areas of modern science to the mainstream across the globe.

Whilst this is predominantly a classical International Account Management role working with distributors, the role will also give the opportunity to work with KOLs, KOCs, and Daigou’s across multiple platforms such as WeChat, TikTok, Tmall, Taobao etc.   Working closely with the Senior Commercial Manager and with the support of an experienced marketing team, this role will have responsibility for commercial strategy, joint business planning and execution in China and North Asia.

Company Description

Wren Laboratories Ltd is a successful, family-run British business based near Andover in Hampshire. It produces the UK & Ireland’s most trusted & recommended range of friendly bacteria supplements called ‘Optibac Probiotics’.  The company is committed to producing products of only the highest quality, providing excellent customer service, and achieving a vibrant & inspiring workplace.  The award-winning range is sold in the UK, Ireland and many export markets via multiple different sales channels including pharmacies, health food stores, grocery, online retailers, marketplaces and Complementary & Alternative Medicine practitioners.

Position in Organisation

HQ and home based
Hours: Full-time
Reports to: Senior Commercial Manager – Export

Key Responsibilities

  • Deliver short term sales and profit targets, and long-term sustainable growth
  • Be the main point of contact for existing distributors, partners, Daigou’s, KOL’s and KOC’s, both as business leader and brand ambassador
  • Commercial accountability; includes all aspects of administration, budgeting, planning, forecasting, sales and profitability
  • Agree annual business plans, including sales, distribution & support objectives
  • Align your plans across multiple regional partners
  • Hold regular review meetings to ensure the annual plans are on track and update / adjust as required to ensure key targets are met
  • Manage, develop and grow product range distributed through regular range reviews, sell through analysis and market knowledge
  • Share best practices to help develop both retail & online sales, including marketing materials & POS, product training programme and social media activity
  • Carry out market visits as agreed with Distributor & Senior commercial manager
  • Understand and share key regional trends
  • Help manage the process from first contact through to distribution agreement & product registration, ensuring up to date records of contact & development are maintained
  • Liaise with Export Administrator to log & follow up on new distribution enquiries

Essential Skills

  • International experience and outlook are essential.  We need someone with solid cultural empathy and adaptability to different ways of doing business
  • 3+ years of distributor account management experience
  • Demonstrable record of profitable sales and business development
  • Strong Commercial Acumen. Comfortable with numbers and performance tracking so you can analyse effectiveness across all activities
  • The power to be understood, great spoken and written communication skills
  • Advanced MS Office capability
  • A persuasive collaborator who can manage internal and external stakeholders and confidently prioritise
  • Someone happy to crack on with the ‘doing’ and quickly power through activation tasks as well as manage the bigger picture planning part of the role
  • Confident negotiation skills
  • Good attention to detail
  • Experienced orchestrator of potential brand partnerships and collaborations

Desired Skills

  • Speaks Mandarin
  • Experience with Tmall Global Flagship store
  • Experience with Chinese social media platforms such as TikTok, Little Red Book, WeChat, etc

To Apply

  • To apply for this role, please send your CV along with a covering letter and your salary expectations to miguel@wrenlabs.com
  • No agencies please
  • Deadline for applications is 18 November 2022

We believe that a diverse, inclusive culture drives creativity and success.  We strive to create a workplace that values all people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. The more perspectives we share, the better we can be. For more company information please visit www.optibacprobiotics.com/uk.