Dublin & Leinster Area Sales and Training Representative

Job title

Dublin & Leinster Area Sales and Training Representative 

Team purpose

The Irish Sales team is a highly dynamic team, with strong technical and commercial aptitude. We pride ourselves on being team players, personable, good communicators, organised and professional. The overall aim of the Irish Sales team is to raise awareness of the products and to support retailers within Ireland as well as to increase the number of stockists.

Job location

Dublin & Leinster area

About Optibac

Optibac is the UK and Ireland’s most recommended* probiotics brand. Our vision is to ‘empower millions to make life changing health choices with probiotics’.

As scientists discover more about the important role of the gut in overall health and wellbeing, the global demand for probiotic supplements is increasing dramatically. It’s therefore a very exciting time to join our company, which has doubled in size over the past few years. We are the experts in friendly bacteria, specialising entirely in live cultures. Our supplement range contains some of the most researched strains in the world, developed in the world’s leading laboratories.

Rated ‘Excellent’ on the independent review platform Trustpilot, Optibac supplements are sold to health food stores and pharmacies across the UK and Ireland and exported to markets across Europe and Asia. We are a family-run, ethical, and inclusive business which employs over 70 people throughout the UK and Ireland.

We are proud to have been awarded the Queen’s Award for Enterprise in recognition of outstanding international growth over the past few years. We take great pride in being an ethical and socially conscious business and have raised over £525,450 for women’s rights charity Womankind Worldwide, through donations made from every pack sold of Optibac ‘For women’.

At Optibac, we feel that it’s very important to invest in our staff and ensure that they are empowered to promote our brand vision. Through continuous professional development and extensive training, we enable new team members to become experts on the gut microbiome and the use of probiotics.

If you would like to join the Optibac ‘family’ and think you can make a meaningful contribution to our unique and growing company, then read on to find out more about this role. We’re looking forward to hearing from you!

Position in organisation

Reports to Ireland Sales Team Leader

Full Time Equivalent - 1 FTE

Main purpose and scope of the job

A Dublin & Leinster area sales and training representative is responsible for a defined territory where they will support existing retailers with sales visits, training sessions and in-store demonstrations. They will also be responsible for prospecting any potential new accounts in the area towards growing the business within their specific territory.

Duties and key responsibilities

  • Manage all designated retailer stockists on territory with an effective journey plan to ensure territory coverage is maximised
  • Visit existing and potential new retail stockists
  • Support staff training instore and remotely, using marketing assets where appropriate, in order to secure confident recommendation of Optibac
  • Support accounts by visiting to ensure our stockists have the correct distribution, shelves are representing our brand image well, to offer promotions and to oversee merchandising in order to maximise sales
  • Create new Opportunities via strong analysis of territory with our stockists to ensure we achieve secondary siting and new listings
  • Open new accounts, build key relationships across various levels and generate sales in both independent and regional accounts
  • Visit HCPs either in person or online, provide training to ensure recommendation
  • Work closely & collaboratively with our major distributors, partners, and their sales team
  • Efficiently manage own administration, a CRM system, and notes
  • Participate in trade and consumer shows
  • Regularly liaise with the Ireland Sales Team Leader and other internal stakeholders
  • Plan, together with the Ireland Sales Team Leader, and organise consumer and trade show
  • Participate, contribute and share best practice within team meetings
  • Manage free stock, marketing assets and any trade spend appropriately to drive the strongest commercial outcomes
  • Travel occasionally to the head office in Hampshire

General responsibilities

  • Professional personal presentation
  • Excellent communication skills with good capacity to tailor the delivery of technical information to different audiences
  • Proactively thinks ‘outside of the box’
  • Strong organisational, collaboration and time management skills
  • Good understanding of Microsoft Office
  • Excellent relationship building skills with ability to gain customer loyalty from retail staff and HCP’s
  • Enthusiastic, positive, driven, hardworking, and self-motivated
  • Appreciation for the value of joining a growing family-ran business


  • Diploma, Advanced Diploma or relevant Degree in nutrition / nutritional therapy / naturopathy / complementary health
  • Applicants must live in Dublin
  • A full Irish /EU driving license and access to a reliable car for permitted business / employment use required
  • Commercial acumen


  • Track record of sales success is essential (territory management preferred)
  • Experience of working in the natural products or Healthcare industry advantageous 
  • Experience of detailing to and training HCP’s is also advantageous

Hours & Salary

  • Full time (40hr/week), permanent position, Monday to Friday with occasional weekend work
  • Competitive salary plus travel expenses covered

To Apply

Are you excited and inspired by the idea of representing Optibac in our Dublin & Leinster accounts? Then, we’d love to hear from you.

Please send a covering letter with references and CV to Madeleine at sales-vacancy@wrenlabs.com

The ideal candidate will carefully read the job description, and detail in a cover letter the knowledge, skills and experience which make them suitable for the role, along with their availability, notice period, preferred working hours, and salary expectations.

Applicants who do not include a comprehensive covering letter with their application will not be considered.

The interview process will consist of a telephone interview, initial interview, and second interview for final stage applicants. A short training session role play on one of our products will be required in the initial interview, details of which will be sent prior to the interview.

For further information about the company please browse the website, and for enquiries about the role contact Madeleine at Sales-vacancy@wrenlabs.com

Deadline for applications is 30th September 2022. Applications received after this date may not be considered. Whilst we would like to respond to all the applicants, regrettably we are unable to do so due to the high volumes we receive. If you've not heard from us within 14 days, unfortunately on this occasion your application has been unsuccessful.

Data protection

We take data protection seriously. In submitting your application for this role, you will be sending us your personal data. We will need to process your personal data in order to consider your application. Our Applicant Privacy Policy sets out the basis on which we will process the personal data that you provide to us with your application and explains your rights. Please read it carefully.