Introducing Our New Look

What’s changing and why?

Eco-friendly packaging

We care about our world and have worked hard to reduce the plastic in our products, and we’re committed to making further improvements wherever we can. So, the first thing you’ll notice is that we are switching from CSP plastic pots to using recyclable OptiBac glass bottles and aluminium lids, without compromising the viability and longevity of the products. Our OptiBac glass bottles will be housed in FSC approved recyclable materials and our ‘Kids Gummies’ are 100% plastic-free using a home compostable inner pouch.

We've worked hard to ensure that we look as good on the outside as we do on the inside, without losing our signature rainbow colour scheme. Our fresh new look comes with a change to our suitability messaging with clear, easy to understand icons instead of the old ticks. Due to the size of the icons, we were unable to transfer all the ticks over to our new packs, but you can check the suitability of all our products on the website product pages.

You’ll notice that our logo has had a bit of a revamp too. We have simplified things by sticking to ‘Optibac’ as our brand name, along with removing the upper-case B so it reads better. 

We are very proud to have been named as the UK & Ireland’s most recommended brand of friendly bacteria, so we’ve got a new tagline, ‘trusted friendly bacteria’, to reflect this.

Gradual roll-out over 2021

With the environment in mind, we want to avoid any unnecessary waste during this process, so we’ve chosen to gradually update the products as old stocks run out, rather than doing them all at once. This means, for a while, we will have a mixture of old and new branding on our products across the range. Over the coming months, we do kindly ask you to bear with us, as some orders may contain products with a mix of different packaging. If you’re unsure about anything or have any questions, please feel free to get in touch.

Thank you for your patience, and we hope you like our fresh new look as much as we do!

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