National Accounts Manager

Job Title - National Accounts Manager

Company Description

Wren Laboratories Ltd is a successful, family-run British business based near Andover in Hampshire. It produces the UK & Ireland's most trusted & recommended range of friendly bacteria supplements called ‘Optibac Probiotics’. The company is committed to producing products of only the highest quality, providing excellent customer service, and achieving a vibrant & inspiring workplace. The award-winning range is sold in the UK, Ireland and many export markets via multiple different sales channels including pharmacies, health food stores, grocery, online retailers, marketplaces and Complementary & Alternative Medicine (CAM) practitioners.


The UK & Ireland sales team is a highly dynamic team, with strong technical and commercial aptitude.  We pride ourselves on being team players, personable, good communicators, organised, commercial and professional. The main purpose of the role is to develop sales within UK accounts across well-known top National, Regional, Multiple & online accounts.  This role is about growth & requires natural tenacity and curiosity to make BIG things happen!  With various workstreams strong collaboration in the role is instrumental to achieve the Optibac mission & growth plans.

Job Location

Remote, with travel to the office (Andover) and account locations across the UK / Ireland

Position in Organisation

Reports To

 Head of UK & Ireland Sales

Responsible For

 Account portfolio & National Account support employee

Budget Responsibilities


Full Time Equivalent 


Working Hours

 Normal hours of work are from 9am to 5:00pm Monday to Friday (40h/week). However, flexible working hours and weekend work may be necessary in order to meet the demands of the business.

Main Purpose and Scope of The Job

Working closely with the Head of Sales the National Account Manager will take ownership & manage some of the top National, regional multiple accounts as well as key online retailers while prospecting new business avenues for growth within the account portfolio. They will conduct high level negotiations and develop strategic & innovative solutions with their accounts to promote and create growth of Optibac Probiotics products. They will also be required to execute robust joint business plans in order to maximise sales and profitability with each account.  There will be collaboration management of a third-party agency in relation to some of the relevant workload.

Duties and Key Responsibilities

  • Develop and increase existing business along with securing new & innovative business opportunities
  • Forecast sales, manage budgets, targets, and profitability
  • Using Brand insights & category data, develop creative & compelling promotional shopper campaigns &  joint business plans for each account, considering tactics to optimise sales during these periods
  • Manage negotiations and build relationships with buyers, field teams and marketing colleagues 
  • Management of account trading strategies, investment, maximising ROI at all times 
  • Collect, analyse & monitor sales data / trends, assertively grow opportunities
  • Manage administrative tasks such as new lines forms / PLOF’s/ PO’s
  • Drive a transparent proactive agenda with accounts, negotiating winning fundamentals for both parties
  • Develop and maintain relationships with accounts to ensure long-term success
  • Act as the liaison between accounts & internal teams ensuring requirements are met, potential opportunities are maximised and assist accurate stock planning demands
  • Develop a comprehensive understanding of the sector, keeping & remaining up-to date with market trends and competitor development, proactively explore new ways to increase growth where opportunity presents
  • Exhibit at trade shows and, occasionally, oversee the planning of some of these
  • Manage National Account support employees & third-party agency relevant to elements of workload
  • Assist with NPD execution planning when required
  • Assist international markets when deemed advantageous for the business
  • Explore incremental opportunities with new channels, groups, or distributors
  • Ensure brand consistency and retail criteria compliance met by accounts
  • Keep updated with relevant retailer Healthcare strategies by specific account 
  • Add value, contributing to channel planning process and broader sales team knowledge


  • Experience in managing well known national accounts preferably with healthcare sector experience.  Multi level relationships in such accounts advantageous 
  • Good understanding of retailer JBPs / category review processes / timelines and online sales
  • Accountable, results orientated with solid experience in sales, forecasting and customer service
  • Demonstrable experience in negotiating and influencing
  • In-depth understanding of sales performance metrics
  • Ability to network, build & maintain relationships internally / externally
  • Ability to turn vision into reality in a compelling manner engaging various stakeholders throughout
  • Excellent analytical and organisational skills
  • Experience with CRM software (preferably Netsuite) and technical proficiency across Microsoft office Suite applications
  • Excellent communication skills, written, verbal and presentational 
  • Commercial & financial acumen essential 
  • Adaptable and flexible
  • Availability to travel as required
  • Professional personal presentation 
  • Proactive, driven and self-motivated
  • Sound leading, prioritisation & multitasking skills

To Apply

  • To apply for this role please send your CV along with a covering letter and your salary expectations to
  • Must have valid working visa for the UK
  • No agencies please
  • Deadline for applications is 26th November 2021.

We believe that a diverse, inclusive culture drives creativity and success. We strive to create a workplace that values all people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. The more perspectives we share, the better we can be. For more company information please visit

Data protection

We take data protection seriously. In submitting your application for this role, you will be sending us your personal data. We will need to process your personal data in order to consider your application. Our Applicant Privacy Policy sets out the basis on which we will process the personal data that you provide to us with your application and explains your rights. Please read it carefully.