Content Writer

Job Description

Content Writer

We’re looking to hire an experienced and talented Content Writer to join our elite team of Optibac content creators. You’ll need to be a qualified health professional with a proven track record of writing and editing written content to the highest standards.

About Optibac

Optibac is the UK and Ireland’s most recommended* probiotics brand. Our vision is to ‘empower millions to make life changing health choices with probiotics’. 

As scientists discover more about the important role of the gut in overall health and wellbeing, the global demand for probiotic supplements is increasing dramatically. It’s therefore a very exciting time to join our company, which has doubled in size over the past few years. We are the experts in friendly bacteria, specialising entirely in live cultures. Our supplement range contains some of the most researched strains in the world, developed in the world’s leading laboratories.

Rated ‘Excellent’ on the independent review platform Trustpilot, Optibac supplements are sold to health food stores and pharmacies across the UK and Ireland and exported to markets across Europe and Asia. We are a family-run, ethical, and inclusive business which employs over 70 people throughout the UK and Ireland. 

We are proud to have been awarded the Queen’s Award for Enterprise in recognition of outstanding international growth over the past few years. We take great pride in being an ethical and socially conscious business and have raised over £330,000 for women’s rights charity Womankind Worldwide, through donations made from every pack sold of Optibac ‘For women’.

At Optibac, we feel that it’s very important to invest in our staff and ensure that they are empowered to promote our brand vision. Through continuous professional development and extensive training, we enable new team members to become experts on the gut microbiome and the use of probiotics.

If you would like to join the Optibac ‘family’ and think you can make a meaningful contribution to our unique and growing company, then read on to find out more about this role. We’re looking forward to hearing from you!

Candidate requirements


Qualifications and experience:

  • A qualification (industry-recognised diploma, BSc, MSc, PhD) in a related field, such as Nutritional Therapy, Naturopathy, or Herbal Medicine. Applications also welcomed from those qualified in Medicine or Microbiology.
  • Proven content writing/editing experience


  • A natural flair for writing engaging content in a variety of styles, for use in blogs, technical documents, media quotations, and social media
  • Good attention to detail, and ability to follow detailed content briefs
  • Ability to edit the work of other writers, ensuring that they meet the content brief and comply with our content-writing guidelines
  • Excellent command of the English language, educated to at least GCSE-level (grade A-B) or above
  • Good computer skills and familiarity with Microsoft Office software
  • Good organisational skills
  • Ability to work under pressure and meet deadlines
  • Must enjoy working as part of a small, mutually supportive team striving to meet wider business goals
  • Driven, hard-working and self-motivated, but happy to follow instruction where required
  • Confidence to share expertise and regularly converse with a variety of audiences including medical, CAM practitioners, health food stores and other retailers, as well as direct to customers and social media audiences
  • A genuine belief in our vision to educate and empower people to make better health choices


  • An understanding of search engine optimisation best practices
  • Knowledge of probiotics and the gut microbiome (though extensive training on the Optibac range will be given by our experienced trainers and microbiologists)
  • Genuine care and empathy for the concerns of customers; ability to develop a good rapport communicating either in writing or on the telephone

Main Purpose and Scope of the Job

The Content Writer is an experienced health professional with excellent creative writing skills, who performs well under deadlines and is detail orientated. The primary function of the role is to be responsible for creating, editing, and improving website content, in accordance with our brand personality and vision, to achieve our short- and long-term business goals.

The Content Writer will be able to produce well-researched, technically accurate, engaging content, for publication online and in print, to appeal to a variety of audiences including medical & CAM practitioners, health food stores and other retailers, customers, social media audiences etc.

They will also be required to check and edit the work of other writers, and support the Content Manager and Nutrition Team, providing cover for sickness, annual leave, and busy periods.

Duties and Key Responsibilities

Content writing/editing:

  • Complete writing projects which consistently meet content brief in terms of style, project specifications, and SEO strategies
  • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, blogs, social media
  • Provide PR quotes for media publications
  • Conduct research on any given topic and produce technically accurate work
  • Organise writing schedules to complete drafts of content or finished projects within agreed deadlines
  • Communicate and cooperate with the content writing team, content manager, editors, and web publishers to ensure timely delivery of content
  • Revise and edit existing content to optimise in respect of SEO and marketing campaigns
  • Utilise industry best practices and familiarity with our organisation's mission to inspire ideas and content
  • Become an Optibac brand ambassador, with exceptional knowledge of the gut microbiome and our range of products

Nutrition Team duties:

  • Ensure that our customers always feel well supported, well informed and empowered to make life changing health choices
  • Answer both incoming phone and email enquiries from customers looking for nutritional advice, and responding to these in a caring and informative way
  • Resolve customer complaints to the consumer’s complete satisfaction, recording feedback and attending to related administrative tasks
  • Moderate comments and reviews left on our website

General Responsibilities

  • Attend content meetings
  • Assist with editing other writers’ work
  • Assist with website edits
  • Assist with brief writing and provide cover for the Content Manager
  • Support the Nutrition Team
  • Attend occasional seminars and/or short courses in relevant fields such as customer care, telephone skills, content writing, presentation skills, product training etc.
  • Support with internal and external comms and events such as company presentations, surveys, PR & influencer events etc.
  • Contribute to the overall smooth running of the Marketing department

To Apply

Are you excited and inspired by the idea of creating fantastic content for Optibac? Then we’d love to hear from you.

Please send a covering letter with references and CV to Kerry at

The ideal candidate will carefully read the job description, and detail in a cover letter the knowledge, skills and experience which make them suitable for the role, along with their availability, notice period and salary expectations. 

Applicants who do not include a comprehensive covering letter with their application will not be considered.

The interview process will consist of a telephone interview, initial interview, and second interview for final stage applicants. A spelling and grammar assessment along with a short writing assignment will be given to all shortlisted applicants during the interview process, and you may also be required to give a short presentation on a given topic.

For further information about the company please browse the website, and for enquiries about the role contact Kerry at

Deadline for applications 15th May 2021. Applications received after this date may not be considered.

Data protection

We take data protection seriously. In submitting your application for this role, you will be sending us your personal data. We will need to process your personal data in order to consider your application. Our Applicant Privacy Policy sets out the basis on which we will process the personal data that you provide to us with your application and explains your rights. Please read it carefully.

*An independent survey of 1,000 people across the UK, August 2020. See T&C's on our website for more details